These scratch tickets will give you access to a randomly chosen concert

Would you be willing to pay a sum of money for a concert ticket without even knowing which artist you are going to see? This is the clever and original principle proposed by Swedish organizers in order to promote musical discovery.

Credit: Live Nation/ Luger

A concert Coldplay, The Weeknd or even Arctic Monkeys, do you like it? For the sum of 30 euros, you have the possibility of attending a show chosen by chance.

These special tickets are sold on the site shuffleticket.se for a period of several months coinciding with the different festivals partners of this operation (Lollapalooza or even concerts by independent artists and a metal festival) which will take place between February and September 2023.

Concerts based on chance to expand your musical horizons

These unique tickets are sold without any artist name on them… at first glance. However, you have to scratch them in order to discover the concert you are going to attend. A surprise effect on which Live Nation and the Swedish organizer Luger are betting in order to attract the curious.

If your musical tastes are eclectic, you will probably have no problem trusting the choice of concert to chance. On the other hand, if your tastes are limited, you may be disappointed, unless you have a nice surprise and discover your new artist favorite.

The various concerts will take place in the cities of Stockholm, Gothenburg and Malmö. The organizers who have come up with this initiative hope to attract a wider audience to open them up to new musical horizons that they might not have known by buying a typical seat.

And you, would you be ready to take the bet?

Credit: Live Nation/ Luger

Credit: Live Nation/ Luger

Credit: Live Nation/ Luger

Credit: Live Nation/ Luger