After the multicolored sneakers, Lidl is preparing to win three cars for its customers


Author: Clark Tos
2022-09-27 19:09:05

This Wednesday, September 28, the Lidl brand will give away three Mini cars in the colors of the brand. Participants will need to download the Lidl app to try their luck.

In 2020, Lidl caused a sensation by marketing baskets and branded clothing. As the operation was a great success, the brand has decided to continue its momentum, because this Wednesday, September 28, three Mini cars will be put into play.

Photo credit: @lidlfrance

“With a cool and daring attitude, Lidl is pursuing its strategy as a local brand. More than a trend, with this contest, Lidl is making its identity colors a real signature, a rallying sign and a weapon of seduction.” , Lidl said in a statement.

Lidl wins cars

To try to win the cars Lidl , just download the brand's application and wait for the draw to be held this Wednesday. This contest is a response to a hoax launched by the magazine Auto Moto, which had made its customers believe that Lidl was embarking on the sale of cars last April 1. An April Fool's joke which is now far from being a joke and which was brought to light by the communication agency Marcel.

“On April 1, 2022, Auto Moto magazine announced on Twitter that after tap shoes, socks or sneakers, Lidl is preparing to launch a car model , I explained l’agence de communication. April Fool's Day obliges, the hoax quickly becomes viral on social networks and goes up to Lidl, which in turn shares it. The story could have ended there, but Lidl decided to take this April Fool's Day joke literally and actually create this car. »

With this marketing operation, Lidl's goal is above all to encourage consumers to download its application, which has been very successful for a year now. If you want to win a colorful car, you know what you have to do.

Source : bfmtv